Fastlane

September 30, 2011

Pulling Back the Curtain…

By James Bell
Head of GM Consumer Affairs

Hello! My name is James Bell and I am General Motors’ new Head of Consumer Affairs. For those of you that have followed or worked for GM for many years, this new position might raise some eyebrows. After all, a company with GM’s rich history and respected pool of talent has fielded a person in this specific role for decades, right? Well, I am very proud to say that this page in our history begins with me.

I hope to bring a keen sense of respect for the most precious part of our business – the families that have owned, currently own, or are considering owning our vehicles in the future. My entire career in the automobile business has ultimately revolved around consumers – understanding their demands, investigating new trends and solutions, and helping them make smart decisions. As a long-time observer of the automobile industry and widely confirmed “car guy,” I plan to use this unique platform to share my honest thoughts and experiences in ways unexpected by an employee of GM.

As I approach the end of my second month on the job, I cannot help but feel like “Charlie” in the proverbial “Chocolate Factory.” Thus far I have had unexpected experiences and learned more than ever imagined possible “behind the curtain” here in Michigan at the Milford Proving Grounds, Vehicle Engineering Center in Warren, Global Powertrain Headquarters in Pontiac, GM Customer Assistance Center in Saginaw, and hanging around at Flint Truck Assembly. And we are just getting started…

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