Fastlane

November 29, 2011

Manic Mommies Escape – In Chevrolets

Chevrolet has had a robust five-year relationship with the Manic Mommies, a co-hosted website for moms that focuses on balancing home lives with work and the world.

Kristin Brandt and Erin Kane, the hosts of the show, hold an annual retreat with many of their followers called the Manic Mommies Escape. This year, more than 175 women converged on New Orleans to enjoy a weekend of presentations, networking and fun.

To help some mommies afford the trip, Chevrolet offered six vehicles for mommies to drive from their hometowns to the French Quarter. We heard lots of praise from the Traverse-driving teams. (One blogger concluded her review with: Overall, it’s a great little SUV/wagon-thing for families who have a lot of s*** to tote.)

A quick overview of the weekend sessions might be summed up as coping, cooking, connecting and cars. The breakfast session focused on work-life balance, and included GM aerodynamics engineer Suzy Cody. Suzy spoke about her job and her two boys, balancing a key role at work, doing the right things for her kids and also having time for herself being a roller derby mom.

The keynote speaker was author Mel Robbins, relationship coach, syndicated radio host and author of Stop Saying You’re Fine: Discover a More Powerful You. Mel did a great job taking real examples from her book, and applying and sharing them with the mommies.  She also provided validation that making it all work is tough, but mommies need to keep stretching to accomplish their goals – it’s good for the family, good for the relationship with the partner and good for the mommy.

Cooking was a key foundation piece of the weekend with one session Saturday afternoon and the other Sunday morning. Sunday’s session was spent at the New Orleans School of Cooking, where the mommies learned how to make Corn and Crab Bisque, Cheese Grits and Andouille Sausage, Pralines and Bananas Foster.

Chevy helped with presentations over the weekend by sponsoring Eve Mayer Orsburn, author of The Social Media Business Equation™. Eve talked about how to be a ‘LinkedIn’ Mom, as well as connecting with other mothers. Her session was well-attended, and the mommies had many questions for Eve on how to make their lives easier via LinkedIn.

And GM’s General Director of Customer Care, Beth Grotz, held a Car Care For Moms seminar to help the women feel more confident in handling and serving their vehicles. Beth used a car care basket to show the mommies how to check their oil, check tire pressure, check in with OnStar to get service updates and much more.

You can experience some of the sessions by checking out the Manic Mommies podcasts.

And, of course, Chevrolet had cars and crossovers there to fit every mommy’s fantasy drive.  From the Camaro convertible to the three-row Traverse to the electric Volt, the moms kept the wheels rolling around New Orleans. Check out the video below to get a flavor for some of the activity and to see what some of the Escapees had to say about their experiences with some of Chevy’s hottest products.

Leave a Reply

Similar Stories

Customize Layout

Related Videos