Fastlane

March 29, 2012

Jim Moloney – Getting Ahead of The Curve

Every day the General Motors Customer Assistance Centers handle more than 7,000 customer interactions and more of those contacts are happening online.

Every day the General Motors Customer Assistance Centers handle more than 7,000 customer interactions and more of those contacts are happening online. Jim Moloney, general director of customer assistance and relationship services, said GM is monitoring not only Facebook and Twitter, but also checking on nearly 100 fan sites as it becomes a more customer-centric company.

Check out the video to get a glimpse inside one of the customer assistance centers where they reach out to current and future customers, and discover how GM is using social media to become more proactive in customer engagement.

Below are a few examples of the interaction between owner forums and the GM Customer Assistance Team.

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