Fastlane

October 31, 2012

Chevrolet to offer first-ever drivable Hot Wheels® production model

For Hot Wheels® fans of all ages, the dream of driving their favorite model in real life is about to come true.

For Hot Wheels® fans of all ages, the dream of driving their favorite model in real life is about to come true. Of the more than 800 models and 11,000 variations of Hot Wheels® cars that have been created since 1968, the Chevrolet Camaro was chosen as the first full-size, production Hot Wheels® to be offered for sale. The Camaro Hot Wheels® Edition arrives at Chevrolet dealerships in early 2013.

“Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life.”

The exterior of the Camaro Hot Wheels® Edition echoes the cues that Hot Wheels® enthusiasts recognize, including a vibrant, graphics-accented metallic paint scheme and red-lined wheels. The result makes it instantly recognizable. It is available in coupe and convertible models – in 2LT (V-6) and 2SS (V-8) trims, blending exterior cues of the high-performance Camaro ZL1 with a Kinetic Blue exterior color and unique graphics.

The interior is trimmed with black leather and accented with red and black seat stitching with the Hot Wheels® logo embroidered on the front seats. The instrument panel and door inserts are black, with the Hot Wheels-style flame decal on each door. Hot Wheels® Edition sill plates also distinguish the car, along with Camaro-logo premium floor mats with red edging.

“It’s been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home,” said Felix Holst, vice president of creative for the Mattel Wheels Division. “Personally, I can’t wait to open the doors and see the Hot Wheels Camaro sitting in the garage.”

If you’re as excited as Felix, be sure to get to a Chevrolet dealership quickly because – like the collectible toys – once they’re gone, they’re gone! For more details, watch this behind the scenes video and visit www.chevrolet.com.

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