Fastlane

November 2, 2012

GM Brings Personalized Style to SEMA in Las Vegas

General Motors featured a number of exciting vehicles and announcements at the 2012 SEMA show this week in Las Vegas, Nevada. From the debut of several Chevrolet Performance Cars and an exciting COPO…

General Motors featured a number of exciting vehicles and announcements at the 2012 SEMA show this week in Las Vegas, Nevada. From the debut of several Chevrolet Performance Cars and an exciting COPO Camaro to an enhanced Performance Catalog, GM is shaping up for an exciting year for enthusiasts.

Chevrolet Performance Cars were the highlight of the SEMA show. The Camaro ZL1, the Camaro SS with track-ready 1LE package, the Corvette 427 Convertible Collector Edition, and even a life-size Hot Wheels Camaro each reflects popular personalization trends and performance upgrades. Driving this point home were the highly personalized Chevy Camaro ZL1 made for NASCAR driver Tony Stewart and Guy Fieri’s Corvette 427.

Chevrolet Performance also made news with its all-new 2013 catalog featuring production-based parts for Camaros, offering automotive enthusiasts factory-engineered components to enhance their driving experience on the street and quicken their performance on the track. The catalog now includes parts for the Camaro ZL1, Camaro SS1LE, and COPO Camaro program.

“Whether you’re running on the street, drag strip or road course, Chevrolet Performance is the first stop for every Camaro builder,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “Our new catalog offers customers the opportunity to upgrade their car with the official brakes, suspension and other components that make their car more effective on the street and track.”

The final COPO Camaro of 2012 also debuted at SEMA and hits the Barrett-Jackson Scottsdale Auction in January to benefit the American Heart Association. Not only is the Inferno Orange Metallic painted Camaro the 69th and final race car built, it is only one of two COPO convertibles built. Plus, race enthusiasts won’t be able to resist the 327 engine and 4.0L supercharger.

“The COPO Camaro program has been a special program and there’s not a better way to close out the 2012 racing season than with the final – and most unique one – of the production run,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports . “I am also happy to announce that due to strong customer demand we will produce another run of 69 COPO Camaros for 2013. More than 3,000 hand-raisers expressed interest in buying a COPO after we introduced the car at SEMA last year. We are excited to support these grassroots motorsports enthusiasts in their Stock Eliminator and Super Stock drag racing efforts,” said Campbell.

To see all of the great GM photos from SEMA, head over to the Chevrolet Performance Facebook page.

 

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