Fastlane

December 6, 2012

GM Uses Concepts to Tap into Next-Gen Buying

General Motors has produced more concept cars than any other car manufacturer and designed two popular concept cars, the Chevrolet Code 130R and Tru 140S LAAS, aimed at the upcoming generation Y.

Concept cars have been integral in gauging potential customer interest of new designs and technology. Harley Earl, a GM engineer, is said to be the pioneer of the concept car back in 1938, when he lead the design of the Buick Y-Job (see pic below). Concept cars typically don’t go into production, but many of the technological innovations have ended up in production vehicles. General Motors has produced more concept cars than any other car manufacturer and designed two popular concept cars, the Chevrolet Code 130R and Tru 140S LAAS, aimed at the upcoming generation Y.

Chevrolet first introduced the Code 130R and Tru 140S LAAS Concept Cars at the 2012 North American International Auto Show, engaging and inspiring next-generation buyers for their input in the future car market. By conversing with young consumers across the United States, Chevrolet is able to explore the style and functionality of the future new buyers by focusing on personalization and interior connectivity. With the vast buying power that young American consumers hold over the auto market, it only makes sense to include their input into future models. On the Code 130r and Tru140s, engineers combined technologies found in luxury cars with a possible production price range in the low $20,000s – making it an ideal vehicle for the next-gen consumers.

Since the two concept cars’ introduction at the 2012 NAIA, they have made their way to many national and international auto shows, and most recently, at the L.A. auto show where they were they were on display in two new colors: grey and yellow. With the 2013 North American International Auto Show kicking off the 2013 auto show season in a few weeks, make sure you stay tuned to see what new vehicles GM will be releasing!

 

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