Fastlane

January 25, 2013

Cadillac Wraps Up an Award Winning Year at NAIAS 2013

After rounding up a fantastic year of sales and numerous awards, General Motors has another exciting addition to 2012: the 2013 Cadillac ATS was crowned North American Car of the Year.

After rounding up a fantastic year of sales and numerous awards, General Motors has another exciting addition to 2012: the 2013 Cadillac ATS was crowned North American Car of the Year.

The 2013 Cadillac ATS was revealed one year ago at the North American International Auto Show with many new features. Style enhancements like bold vertical lighting elements and a driver focused interior were implemented. Advanced technology also came into play with the Cadillac CUE, a comprehensive, in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data. Finally, ATS engineers made the vehicle one of the lightest cars in its segment by using light weight architecture designed for agile driving.

“Low weight gives the ATS a more nimble and controllable feel, while also optimizing the performance and efficiency of the powertrains,” said David Masch, ATS chief engineer. “But we were careful to manage the weight while maintaining Cadillac’s signature levels of refinement.”

The combination of technology driven performance, elegance and sophisticated driving experience made the ATS a tough competitor in the in the compact luxury sport sedan market.

“From day one, we set out to make sure that we designed a car that was truly Cadillac, yet contemporary in every way. The performance was laser like focused on being nimble, quick and fun to drive,” said Dave Leone, Executive chief engineer for Cadillac.

The winners were revealed by Michelle Krebs of Edmunds.com on Monday morning after 49 automotive journalists representing a variety of magazines, television outlets, radio stations, newspapers, and web sites carefully selected from every new car released in the past year. Factors affecting the journalists’ decisions included innovation, comfort, design, safety, handling, driver satisfaction, and value for dollar.
It took a variety of talented and creative engineers who came together to design the vehicle, all of who were gushing with joy after hearing the news.

“It takes an army of passionate men and women around the world to execute a car like the all new ATS, and we have that team in place,” said Leone.

Byung-Gyu Choi, interior lead designer, was among the most excited about the win. “When I look at this car on the road, it’s like my baby is born,” he said.

This was not the first award that the ATS picked up this year. The ATS was named “Car of the Year” by Esquire, “Luxury Car of the Year” by Popular Mechanics and “Vehicle of the Year” by the Motor Press Guild.

More information on Cadillac can be found at media.cadillac.com, and more information on the North American Car and Truck of the Year Awards can be found at www.northamericancaroftheyear.org

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