Fastlane

April 29, 2013

Mary Barra

General Motors Shanghai Auto Show Roundup – Mary Barra

At GM, we are introducing 60 new models or major upgrades in China between 2011 and 2015, including 17 this year alone.

Last year, China’s vehicle market, the world’s largest, reached a record 19.4 million units. Analysts expect China sales to grow another 7-8 percent in 2013, and to continue growing strongly for many years to come.

At GM, we and our joint-venture partners are capitalizing on this growth by introducing 60 new models or major upgrades in China between 2011 and 2015, including 17 this year alone.

At the 2013 Shanghai Auto Show, which runs through the end of April, we’re showcasing our strong product pipeline by displaying a record 53 production and concept vehicles under six brands: Buick, Chevrolet, Cadillac, Opel, Baojun and Jiefang. Products range from small cars to luxury passenger vehicles to light-duty trucks.

One of the products on display is the new Buick Riviera concept vehicle, which is making its global debut at the Shanghai show. Designed jointly by GM’s Shanghai GM and Pan Asia Technical Automotive Center (PATAC) joint ventures, the Riviera concept offers a preview of Buick’s future design trends and a range of advanced technologies, including plug-in hybrid electric vehicle propulsion.

Among the vehicles making their debut for sale in China are the Chevrolet Cruze hatchback and Cadillac Escalade ESV.

The Chevrolet Cruze hatchback complements the Cruze sedan, which is one of the most popular Chevrolet models we offer in China. The hatchback is a great example of how we’re using our assets as a global company to serve customers in multiple markets.

The Cadillac Escalade ESV is one of 10 Cadillac models on display in Shanghai. Also on display are the new locally produced XTS featuring the revolutionary Cadillac User Experience, as well as the refreshed SRX luxury SUV, which is Cadillac’s best-selling model in China. Our plans are to bring Cadillac’s entire global portfolio to China, adding one locally produced model per year through 2016.

We’re also showcasing three new Opel models that are coming to China this year: the Zafira Tourer, Astra GTC and the newly launched Insignia Sports Tourer, which will go on sale nationwide early next month. Opel is also displaying its most popular model in the China market, the Antara SUV.

From the Baojun passenger car brand, we’re showcasing the new 2013 Baojun 630, featuring dynamic design, a spacious interior and great performance, as well as the Lechi, a high-performance mini-car that joined the brand’s lineup in 2012.

Finally, the Jiefang brand is displaying two new additions to its growing light-duty truck family: the new Jiefang S230 and Jiefang F330. Both models go on sale in China later this year.

Going forward, we are focusing on two of the fastest-growing mainstream segments in China, luxury vehicles and SUVs. GM currently offers five SUVs in China: the Buick Encore and Enclave, Cadillac SRX and Escalade, and Chevrolet Captiva. We plan to introduce another nine new or refreshed SUVs in China within the next five years.

GM has been the sales leader among global automakers in China for the past eight consecutive years. Coincidentally, we sold our millionth vehicle in China during the Shanghai Show. Last year, we reached the one-million milestone on May 7. This year, we hit it two weeks earlier and the fastest in our history.

GM and its joint-venture partners have enjoyed remarkable success in China in recent years. At Auto Shanghai 2013, we’ve made it clear that we intend to continue our journey and remain a leader in China for years to come.


Mary BarraMary Barra was named Senior Vice President, Global Product Development effective February 1, 2011, responsible for the design, engineering, program management and quality for General Motors’ vehicles around the world. She is a member of the Executive Operations Committee and serves on the Adam Opel AG Supervisory Board.


Leave a Reply

Similar Stories

Customize Layout

Related Videos