At General Motors, we continually strive to provide the latest in-vehicle technologies that help our customers bring their digital life into their vehicle and their vehicle into their digital life. The key to this is continually listening to our customers’ needs and providing them with the services that are most relevant to them.
Real innovation comes at the intersection of understanding customers and creative technical development. The OnStar RemoteLink application is a great example. The engineers at OnStar understood a customer need and built a clever solution to meet the need.
The results demonstrate what happens when you get it right. In a recent survey of current OnStar RemoteLink users, 72% indicated that their experience with RemoteLink would positively influence their decision to purchase another GM vehicle. Separate data shows that GM owners request remote door unlock assistance through OnStar more than 60,000 times each month.
That is why I am excited to announce that GM is making some of the most frequently used RemoteLink Mobile App features standard for five years on MY2014 GM vehicles purchased in the US or Canada.
This new option, called RemoteLink Key Fob Services, allows users to lock and unlock their doors, activate the horn and lights, and remotely start their vehicle (if factory equipped), all through an app on their mobile phone. These remote services will be available for five years on OnStar equipped 2014 Chevrolet, Buick, GMC and Cadillac models.
To access these features, all vehicle owners have to do is download the RemoteLink Mobile App and use the app at least once during their OnStar trial period. After that, vehicle owners will have access these remote vehicle functions from any distance via their smartphone.
To fulfill GM’s mission of designing, building and selling the world’s best vehicles, we need to continually listen to our customers and create vehicles that they want to drive. This broad expansion of how customers can connect with their vehicles was inspired directly by our connection with our customers.
Philip M. Abram, executive director & infotainment officer for General Motors, is responsible for setting and implementing a global infotainment strategy for Chevrolet, Cadillac, Buick, GMC, OnStar, Opel, Vauxhall and Holden.