Fastlane

September 26, 2013

General Motors Launches the 2015 HD Truck Line – Jeff Luke

We see our HD trucks as a “trusted” tool for our customers. They make our customers’ jobs easier and give them the confidence to tackle the job.

We are really excited to launch the new GMC and Chevrolet lines of Heavy Duty trucks today in the heart of pick-up country at the Texas state fair. Between 16 and 20 percent of all full size pick-up trucks are sold in Texas, with many Texans purchasing these trucks for ranching, farming or recreation.

And that’s exactly how we’ve designed our new line of trucks – with our consumers’ needs top of mind.  Whether it’s a farmer towing a trailer, someone on an oil field carrying piping and diesel fuel or a dad who is looking for a dependable truck to haul his camper on a family camping trip – we worked to design HD trucks to make the job easier.

We see our HD trucks as a “trusted” tool for our customers. Think about a really great tool – a chef’s knife, digital camera, notebook computer, etc. We develop bonds with our tools and depend on them to help us get the job done. Our line of HD trucks are no different. They make our customers’ jobs easier and give them the confidence to tackle the job.

The majority of our customers use these vehicles for towing, and for that reason, we refined the integration controls systems of the Silverado. This includes the cruise control, Auto Grade Braking Function, and with the diesel powered trucks, the diesel exhaust brake that uses the turbocharger to create back pressure in the engine and help slow the truck. These features are integrated in a way that makes it easier to tow – leaving more time and energy at the end of the day to spend time at home with the family.

However, we didn’t just stop making refinements at the automated control systems. Many of our HD owners spend long days working in their trucks. For this reason, we worked hard to redevelop the interior of the trucks, making them quieter and more comfortable while utilizing interior storage space to fit items truck owners need to carry with them. MyLink connectivity is also a feature exclusive to GM – bringing new technology into the same great trucks customers have come to love.

We’ve worked tirelessly to make these new trucks better than ever and it’s always rewarding to have external confirmations to help validate our hard work. We know about the importance of  customer satisfaction, and we’ve recently won a variety of awards for our 2014 models – including the 2013 Vincentric Best Fleet Value in America, 2013 J.D. Power Initial Quality Study, 2013 J.D. Power Vehicle Dependability Study and the 2013 AutoPacific Ideal Vehicle Award Winner. We have engineers that have been working on trucks their whole careers—they really put their whole hearts into these vehicles, and it’s great to have them recognized within the industry.

At the end of the day, all HD trucks can get the job done, but we strive to make our GM trucks more enjoyable to drive from the inside out. We build them to meet the needs of our customers – a unique tool to help get the job done easily.

Our line of 2015 Heavy Duty trucks will be in dealerships starting the first quarter of next year. For more information visit our website here or check out our Chevy Trucks and GMC Sierra Facebook pages.


JeffLukeHeadshotJeffrey O. Luke was named executive chief engineer for global full-size and midsize trucks on Aug. 1, 2012, bringing more than 20 years of engineering experience to GM’s next-generation full-size and midsize trucks. Luke began his career with General Motors in 1986, assigned to the Scarborough Van Assembly Center as a co-op student attending GMI Engineering and Management Institute (now Kettering University) in Flint, Mich.

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