Fastlane

February 2, 2014

Chevrolet Releases “Romance” and “Life” During the Big Game

Silverado trucks star in two new commercial spots

Many would say the best part of today’s game is checking out the commercials. Chevrolet was in on the action with two new commercial spots that give viewers a look at two personal journeys – one of passion and one of survival.

The first, called “Romance,” was released online last week and features a cattle rancher who transports his stud-bull to a romantic rendezvous across town in the new 2015 Chevrolet Silverado HD.

The second, titled “Life,” takes an emotional look at real-life struggles with cancer in recognition of World Cancer Day on Tuesday, February 4. The spot shows a young couple driving a Silverado pickup truck as the song “Don’t Leave,” by Norwegian singer Ane Brun, plays. The female passenger, a cancer survivor, looks out the window at the sunrise, smiles and tenderly clasps the hand of her male companion.

“Life” encourages viewers to change their Facebook and Twitter profiles to purple, the color of cancer survival. Through its Purple Roads initiative, Chevrolet has committed to donate $1 per profile to the American Cancer Society – up to $1 million total. For more information on the Purple Roads initiative and instructions on how to Purple Your Profile, visit chevy.com/purpleroads.

What were some of your favorite game day commercials?

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