Fastlane

February 17, 2014

Life as a Connected Customer Specialist: Do You Have What it Takes? – Sasha Taylor Kregel

If you’re passionate about technology, cars and people you may want to keep reading. GM Lead Connected Customer Specialist Sasha Taylor Kregel answers questions on what the job entails.

Many people aspire to make a career out their passion and I’m one of those lucky people who get to do just that. As a General Motors Connected Customer Specialist (CCS) I combine my passion for cars, technology and communications into a successful career for the automotive leader of the world.

Many have asked what my job entails and since there are currently several CCS openings across the country, I’m going to let you in on what it takes to be a Connected Customer Specialist.

What does a Connected Customer Specialist do?

My job as a Connected Customer Specialist is to implement a connected car customer experience across General Motors dealerships to increase satisfaction, loyalty and retention. I train dealership employees on all of the new technologies in the connected car including 4G LTE, OnStar, voice recognition, remote smartphone applications, personalization features and more to help dealers make the customer’s driving experience better, safer and more connected to their lifestyle.

What does your typical day look like?

I get this question a lot and the answer is pretty easy, there is no typical day! One day I’m providing training on the newest Chevrolet MyLink system and the next I’m working with dealerships educating them on how to personalize every vehicle’s technology. That’s one of the most thrilling parts of the job — no day is the same as the last.

Working from “home”

Although I technically work from home, 99.9 percent of time I’m in my dealerships discussing infotainment-related issues and leveraging OnStar to increase dealer sales and profitability. When I’m not in my dealerships, I’m making phone calls to my regional dealerships to answer questions and conducting conference calls with other members of the CCS team.

Making a difference

As a CCS, I’m on the cutting edge of technology — learning about the newest applications like 4G LTE and the AppShop then passing that knowledge and passion onto others. It’s a great feeling to know that I’ve made someone’s driving experience that much better and General Motors that much stronger. How many people get to say that at the end of a day?

Successful Connected Customer Specialists

A successful CCS must have a passion for cutting-edge technology, have fantastic time management skills and love to connect with people. Our specialists come from many different backgrounds but we share a passion for people, cars and technology.

Do you think you’ve got what it takes?

Have you got a love for consumer behavior? A natural curiosity for consumer technology? Then the Connected Customer Specialist might be the job for you! For details and the application process, click here.


peoplefinderSasha Taylor Kregel is a GM Lead Connected Customer Specialist currently residing in Minneapolis, MN with plans to relocate to Chicago at the end of February. She graduated from Drake University’s business program with a degree in Marketing Communications.

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