Fastlane

MTV – Helping GM Plug Into the Millennials

MTV Scratch is a “creative SWAT team” bringing together the background and knowledge of Viacom networks like MTV, Nickelodeon and Comedy Central. GM is tapping into that skill set to help it…

GM has aligned itself with MTV Scratch to help it engage the 80 million Americans who make up the millennial generation. This relationship stretches far beyond marketing. It has already reached into the human resources, engineering, and research and development departments as GM strives to connect with Generation Y. Check out the video to see what’s already been done and what the future holds.

Leave a Reply

Similar Stories

Customize Layout

Related Videos