For 17 years, OnStar has provided millions of GM vehicle owners unmatched safety and security. Each day, our customers press the blue button more than 185,000 times – that’s twice every second. And each month, we respond to 78,000 emergencies. But as in-vehicle connectivity grows increasingly vital to our business of designing, building and selling the world’s best vehicles, we know that those astounding numbers are only the beginning. Vehicles today and in the future need to be connected and in OnStar, we have a significant competitive advantage.
This week, we launched a new advertising campaign called “Connected by OnStar.” It’s the biggest we’ve done since 2010 and because we live in an increasingly digital world, that’s primarily where this campaign will live. Our four video spots, showcasing the RemoteLink smartphone app, Automatic Crash Response, Stolen Vehicle Assistance, and OnStar Vehicle Diagnostics, will run online on targeted digital and lifestyle sites, as well as on YouTube. We’ll promote them over social networks and will have targeted print advertising in tech-focused publications such as Wired and Fast Company.
What’s this campaign all about? The amazing things our customers can do with their vehicles. Like how a Chevrolet Impala owner can use his smartphone to lock his car while sitting on a beach with his family, or a Silverado owner can report his vehicle stolen and just with a call to OnStar have the vehicle located; provide GPS coordinates to law enforcement and even have it remotely slowed down, all in an effort to avoid to recovery the vehicle quickly and more safely. Those are amazing features, and they’re available today in Chevrolet, Buick, GMC and Cadillac vehicles that are Connected by OnStar.
Please watch the videos. I hope you’re amazed.
John McFarland, Director of Global Insights and Brand Strategy for OnStar and Global Connected Consumer, is responsible for developing and implementing strategy for the OnStar brand and infotainment systems including Chevrolet MyLink, GMC and Buick IntelliLink and Cadillac CUE.