Our Culture is Simple: Our Customers and Their Safety Come First

GM CEO Mary Barra discusses employee accountability for ensuring customer safety

Last week, I announced a new Speak Up for Safety program to recognize employees for submitting ideas aimed at making GM vehicles safer, and for speaking up when they see something that could impact customer safety. I am excited to take this step to push safety even further to the forefront of our employee culture.

We are, at heart, the sum of our employees – their creativity, their dedication, and their commitment to excellence. GM employees have always been encouraged to raise safety concerns, whether openly or anonymously, and are empowered to be persistent. With the creation of the Speak Up for Safety program, we will have the opportunity to publicly thank and recognize them for their courage and openness. And importantly, we also promise accountability from our senior leadership back to these employees that we will take action or close each issue in a timely fashion.

This program is an important step toward embedding the customer- and safety-centered culture in every aspect of our business. It underpins much of what all GM employees committed to in 2013 when we adopted our new vision and values. These core values – Our customers are our compass, Relationships matter, and Individual excellence is crucial – are more than just words on paper.

We are building an organization that lives these words, day in and day out – not only because it’s what our employees want, but because it’s what our customers deserve. We will learn from our recent experience, and it will make us better.


Leave a Reply

Similar Stories

Customize Layout

Related Videos