Chevrolet’s Share of Small Car Segment Triples in Just Four Years

Two new additions to Chevy’s small car portfolio revealed at New York Auto Show

Since the launch of the Cruze nearly four years ago, Chevrolet’s overall share of the small-, compact- and mini-car segments has tripled – up 221 percent. The fully refreshed lineup including the Spark, Spark EV, Sonic, Cruze and Volt attract more new buyers to the brand than any other Chevrolet nameplate.

From mini cars to electrics and diesels, Chevrolet small cars have the right mix of technology, style and value – offering a driving solution for everyone.

This week Chevrolet introduced two new additions to its small car portfolio including an updated 2015 Chevrolet Cruze and the 2015 Chevrolet Trax, a new small SUV.

The 2015 Cruze debuts with revised exterior styling and enhanced convenience and connectivity, including text message alerts, Apple Siri integration and OnStar 4G LTE with available WiFi hot spot.  These enhancements simply make a great, versatile car even better.

This week, Chevrolet also revealed the addition of a new small SUV to its portfolio. Trax is a sporty and modern vehicle that blends small car agility with the utility of an SUV.  The Trax is immediately identifiable as a contemporary Chevrolet, featuring a signature dual-port grille, prominent bowtie emblem and swept headlamps. It is powered by a power-dense Ecotec 1.4L turbocharged four-cylinder engine that’s backed by an efficiency-enhancing six-speed automatic transmission. The 2015 Trax also offers technologies to match customers increasingly connected lifestyles with OnStar 4G LTE, MyLink technology and first in class to offer Siri Eyes Free.

The addition of the 2015 Trax brings Chevrolet to seven new small-vehicle launches in less than four years, evidence that great things really do come in small packages.

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