At nine years old, Teddy Bridgewater didn’t know if he’d build a career based on playing football. He didn’t know he’d lead the Louisville Cardinals to an incredible 12-1 2013 season. He didn’t know he’d throw for 31 touchdowns last year. He had no idea he’d lead the Cardinals to two bowl game victories in two years, let alone be named MVP of both. And he certainly had no idea he’d wind up being one of the most talked-about athletes heading into the 2014 NFL draft.
But thirteen years ago, Teddy Bridgewater was certain about one thing. Should he ever turn pro and enter the NFL, his first course of action would be to give his mother, Rose Murphy, a pink Cadillac Escalade.
Although he won’t know where he’s heading in the pros until the end of the week, he now knows he’s at least certain he’ll be able to live up to that promise.
At the time, Teddy did not know how incredibly symbolic his promise was. In the eyes of a young Teddy, the Escalade was the pinnacle of style and luxury. Today’s next-generation 2015 Cadillac Escalade certainly abides by that standard, but it also speaks volumes about who’s behind the wheel. 2015 Escalade customers are driven. They love what they do, and they’re incredibly hardworking. They not only strive to accomplish new tasks, but follow up on that success by seeking new with a new challenge.
Both on and off the field, Teddy fits this persona to a “T.” He is an incredibly smart, driven, and focused individual, who’s keenly self-aware and constantly setting new goals for himself. He sought to be the first person in his family to attend and graduate college, and did so in a mere three years. He wanted to give back to the community that supported him, and selflessly gave his time to a variety of local charities and schools. He strove to enter the NFL draft – and now that he’s here, he’s already setting goals for the next chapter of his life. Winning the Rookie of the Year title or hitting certain performance metrics? They’re already waypoints on Teddy’s roadmap as he continues to chart his own path and shape his own future.
There’s a lot of Teddy in our target customers – but there’s an awful lot of Rose in Teddy. His work ethic isn’t the least bit surprising when you consider the environment he was raised. For the past 25 years, his mother woke at the crack of dawn to go to work. The symbolism of the pink Escalade applies equally to her, if not more so. Six years after Teddy made his promise, she was diagnosed with breast cancer, a battle she ultimately persevered through in 2008. Despite the attention centered on her son, Rose is an incredibly selfless person – so much so, that she thinks the story surrounding this customized Escalade is centered on Teddy, not herself.
Both Rose and Teddy personify the drive, dedication and perseverance we associate with the new 2015 Escalade. Cadillac is proud to be a part of Teddy and Rose’s story, and I am incredibly grateful to have met and worked with them both. We at Cadillac are humbled and happy to help Teddy’s promise to come true.
Sean Thornton is the National Advertising Manager for the Cadillac Escalade, a role he’s held for over two years.