After days of anticipation, with people all over the country using #guesswhatsinside to predict the contents of two giant boxes in San Francisco and Boston, GM finally unveiled the surprise.
Parked inside the ambiguous box in San Francisco was one of the most technologically advanced vehicles on the road; a 2015 Chevrolet Malibu equipped with OnStar 4G LTE. Technology expert, Veronica Belmont, unboxed the new 4G LTE equipped vehicle yesterday in front of a live audience and millions more who tuned into a virtual live stream.
Inside the Malibu, Veronica found three devices (two tablets and a laptop) all of which were connected to the vehicle’s built-in Wi-Fi hotspot. These three devices led Veronica to three interesting cross-country connections.
First, Veronica received a video call from singer/songwriter Daria Musk who performed the first ever virtual concert to be powered by a truck. Daria, who is known for her Google+ virtual concerts connecting with fans around the world, debuted her new song “Muscle Memory” from a Chevrolet Silverado in Boston.
Next, Veronica connected with her friend Jon Rettinger in Ann Arbor, Mich., who was hanging out with Manchester United soccer legend Denis Irwin in preparation for Saturday’s exhibition match between Man U and Real Madrid FC at Michigan Stadium. Jon and Denis connected to Veronica through a 2015 Chevy Impala outside of a local Ann Arbor high school, where a girls youth soccer team was practicing.
Finally, Veronica connected with her friend Anthony who she hadn’t seen in months since he moved to Los Angeles. Little did she know Anthony was actually in San Francisco as well, until he ran into the frame and surprised her.
During the live streamed connections, Veronica also announced the winners of the #guesswhatsinside sweepstakes, awarding a number of coveted tech gadgets including Google Glass.
This event, which relied completely on Chevrolet’s OnStar with 4G LTE, demonstrated how these vehicles can enable meaningful connections both near and far. Veronica used the Malibu’s hotspot to connect three different mobile devices in different parts of the country, demonstrating how these vehicles can connect multiple devices at one time.
In addition, each participant using the vehicles’ connections were not actually sitting in the vehicle: Daria was singing and playing her guitar, Jon was on a soccer field and Andrew was on the move. This is because GM vehicles with OnStar 4G LTE will work around the vehicle, so drivers and passengers can stay connected outside the vehicle as well.
“The Unboxing campaign represents how OnStar has evolved into a cross-brand platform for both safety and connectivity,” said Rich Martinek, GM Global Connected Consumer marketing manager. “In this instance, we partnered with Chevrolet to showcase the important role OnStar plays in producing some of the most technologically advanced vehicles on the road.”
In high-traffic, high-density areas – like San Francisco and Boston – a strong cellular or data connection is often at a premium.
“Congested metropolitan areas really demonstrate the need for a strong connection,” said Martinek. “We’re utilizing the most powerful OnStar connection ever, more powerful than a smartphone or mobile hotspot.”
OnStar 4G LTE data plans start at $5 monthly after a three-month or three gigabytes trial of the service.
According to AT&T’s Data Calculator, 200MB of bandwidth is enough to stream more than 6.5 hours of music, surf the internet for 13 hours or send more than 10,000 emails without attachments.
In case you missed it, you can watch a replay of the full unboxing event at www.unboxtowin.com.